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On Conor McGregor's Unfathomable Rise in Modern Sports Culture

On Conor McGregor's Unfathomable Rise in Modern Sports Culture

What’s more, he aped it from pro wrestling icon Vince McMahon.

He doubled down on a mink coat (Note: linked article contains NSFW language) he'd worn days prior at the event's pre-fight press conference.

That was the moment you could no longer ignore McGregor’s unfathomable rise in modern sports culture.

Ten months after arriving at the highest levels of the sports world, McGregor has used his exploding fame to land one of the biggest paydays in boxing history—and the biggest payday ever collected by an MMA fighter.

He’s a modern athlete for modern times in that sense, speaking in shareable quotes and soundbites, blending streetwise wisdom with inspirational philosophy, using Twitter and Instagram to display decadence and opulence that the famous relate to and the proletariat aspires to.

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