Having a specific date, place and opponent for the biggest star in the sport gives MMA fans the legitimate must-watch event they haven't had in a long time.
Bleacher Report's Steven Rondina and Jeremy Botter are here to discuss whether Khabib vs. Conor was the right call.
Steven Rondina: I know that what I'm about to say will be seen as utter blasphemy by a lot of folks, but here it is: I'm actually on the fence on Khabib Nurmagomedov vs. Conor McGregor.
They aren't going to worry about whether a loss to Khabib will hurt their chances of selling Conor vs. Insert Literally Any UFC Fighter Here down the line.
Nurmagomedov's appeal stretches beyond the hardcore fanbase; namely, he's a big international draw and a crucial cog in the UFC's attempts to hack their way into Russia and gain a foothold for more international expansion.