"Golovkin is [like], whether people like it or not, the son of that Mexican that came here, crossed the border, busted his ass off," says Salvador Carrillo, explaining Golovkin's appeal to the Mexican fanbase.
Canelo and his people hear not just what Golovkin and his side have said, but they also see the surprising amount of support for Golovkin from fans of Mexican heritage.
Canelo's promoter, Oscar De La Hoya—who throughout his boxing career faced questions about his Mexican authenticity—was recently asked on a media conference call about the Mexican style and the fans Golovkin has attracted.
"It's a gimmick to win fans over…[Canelo's] a Mexican national, and the Mexican nationals love him.
He currently lives in the Dallas area, where he attends SMU and is writing a dissertation on how boxing influences Mexican and Mexican American identity.